R.S. Semler & Associates Insurance, Inc. is your trusted independent insurance agency throughout Southeastern Wisconsin, including Hartford, Slinger, Richfield, West Bend, Rubicon, Iron Ridge, Neosho, Hustisford, and Theresa.

Your family, your business and your possessions are all important to you, but you may not know how to best protect them. We have the experience to navigate the unique risks you face, serving as your insurance advisor.

What Sets us Apart

Choice

As an independent insurance agency we have great relationships with many well-known, reputable insurance companies, giving you the power of choice.

Experience

Our insurance advisors have years of experience in the insurance industry and serve as your advocate from selecting coverage through filing a claim.

Service

Our insurance advisors have a strong passion for insurance and protecting what you value most in business and in life. We treat our customers like family.

50 Years in Business!

R.S. Semler & Associates Insurance, Inc. has been in business for over 50 years. And with four generations of local knowledge, we are constantly keeping an eye toward the future to better serve our clients. We built our business on the philosophy that people come first. Our agency began with a very small office of two employees in the heart of Hartford and has grown to a staff of twelve who hold a very big vision of the future. We are the oldest insurance agency in Hartford for the simple reason that we insure what is valuable to you, giving you peace of mind. That, on top of taking care of our customers in their time of need, our commitment to the local community and our many business accomplishments set us apart from the rest. So if you’re looking for an established, experienced and personable agency, get in touch with our team today!

In 2019 we joined forces with Robertson Ryan & Associates, a Top 100 US Insurance Agency based in Milwaukee.  R.S. Semler Insurance remains locally owned and controlled by Craig Semler and our commitment to the community has not changed. Our partnership with Robertson Ryan allows us to expand the insurance programs and resources that we can bring to you.

We work with a wide variety of individuals and businesses throughout Southeastern Wisconsin, including Hartford, Slinger, Richfield and West Bend, specializing in Retail Business InsuranceManufacturer Insurance, Auto Repair Shop Insurance, Commercial Umbrella Insurance, Condo Building Insurance, Farm Insurance, Brewery Insurance and Technology Firm Insurance.

Our professional independent agents are local community members who see you as a neighbor, not just a policy number. We help manage risks by getting to know you and your situation so we can better answer your questions and suggest the best coverages for you. Our agency represents only the most reputable and financially stable insurance companies which gives our clients the protection they deserve. Our specialty is tailoring policies specific to your personal or commercial needs.

Our team members are your neighbors…they share your interest in the community where you live, and understand the benefits and challenges of these areas. They are highly involved in local communities, sponsoring youth sports teams, buying from your local businesses, supporting school organizations and voicing opinions in the community. They are right around the corner, ready to help.

Memberships & Associations

Awards and Recognition

2019

Pekin Insurance Silver Key Award – Craig R. Semler

2017

Wisconsin Top 15 Agency – Auto Owners Insurance Company

2015

One Million Dollars Award – West Bend Mutual Insurance Company

2015

Pekin Insurance Key Award

2015

Pekin Insurance Inner Circle Award

2015

Hartford Area Chamber of Commerce Legacy Award

2014

Pekin Insurance Company – Underwriter of Merit Award

2013

Million Dollar Agency – Wilson Mutual Insurance Company

2013

Pekin Insurance Company – Underwriter of Merit Award

2010

Wisconsin Top 10 Agency – Auto Owners Insurance Company

At R.S. Semler & Associates Insurance, Inc., our mission is very simple. We strive to provide a true, concierge client experience which is unique in the insurance industry. We give clients the power of choice from top-rated national and regional insurance carriers. We offer comprehensive insurance solutions throughout Southeastern Wisconsin, including Hartford, Slinger, Rubicon, Jackson, Richfield, Oconomowoc, West Bend, Iron Ridge, Horicon, Neosho, Germantown, Hubertus, Kewaskum, West Allis, Milwaukee, Menomonee Falls, Hartland, Allenton, Jackson, Hustisford and Ashippun.