50 Years of Trusted Advice

R.S. Semler & Associates Insurance, Inc. is your risk management advisors throughout Southeast Wisconsin.

Insurance throughout Southeastern Wisconsin, including Hartford, Slinger, Richfield, West Bend, Rubicon, Iron Ridge, Neosho, Hustisford, and Theresa.

Smarter insurance starts with experts who think a little differently — a company which understands your industry and what’s on the line for you. At R.S. Semler & Associates Insurance, Inc., we’re a family-owned, independent insurance agency who has built our business creating innovative solutions to the toughest risk management challenges.

We believe our clients’ financial security and quality of life deserve the utmost dedication, expert advice and personal attention from a trusted partner. As your insurance advisor, we listen and provide you with options suitable for your unique situation. Our specialty is tailoring policies specific to your personal or commercial needs. We listen and provide you with options suitable for your unique situation.

Read About Us
Get Quote

Personal Insurance

Insurance tailored to fit your life.

Business Insurance

Comprehensive coverage for your business.

Employee Benefits

Attract, retain and protect your team.

Clickable-Coverage-Business-1024x768
Clickable-Coverage-Auto-1024x768
Clickable Coverage

There’s more to insurance than the price of the policy.

Explore our interactive graphics and learn about your unique risks and the related insurance solutions.
Clickable-Coverage-Business-1024x768
Clickable-Coverage-Auto-1024x768
Clickable Coverage

There’s more to insurance than the price of the policy.

Explore our interactive graphics and learn about your unique risks and the related insurance solutions.

Our Specialties:

Retail Business Insurance

There’s more to retail insurance than the price tag.

Restaurant Insurance

Rest easy knowing you have the proper coverage.

Auto Repair Shop Insurance

Is your current insurance policy in need of a repair?

Home Insurance

Coverage that protects your biggest asset.

Condo Building Insurance

Protect your real estate investment.

Farm Insurance

Specialized protection for your business.

Contractor Insurance

Constructing the ideal insurance coverage.

Life Insurance

Ensure your loved ones have what they need.

Client Testimonial - Homepage
Client Testimonial

“We have enjoyed working with RS Semler over the years. It truly has been very easy to get our needs met. No matter who we had for an agent, over the years there have been a few, help has always been just a phone call away.”

– Paul

The Latest Articles

What Happens When Your Home Insurance Doesn’t Cover Self-Defense Shootings

| Personal Insurance | No Comments
By Ryan Hanley - Trusted Choice Gun ownership is a very serious responsibility. Most licensed gun owners are conscientious and…

Which Life Jacket Will Actually Save My Life?

| Personal Insurance | No Comments
When do I need to have a Personal Flotation Device (PFD)? All vessels (including canoes, kayaks, and paddleboards) must have…

Is Having Liability Only Car Insurance Ever a Good Idea?

| Personal Insurance | No Comments
By: Trusted Choice Car insurance comes in a variety of coverages. You can choose from comprehensive, collision, and liability, and…

What Happens When You Stop Paying your Car Insurance Bill?

| Personal Insurance | No Comments
By: Ryan Hanley, Trusted Choice Car insurance can be expensive and forking over that premium can hurt. You may feel…